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CommerceIQ
Retail Media Incrementality Report

Get your Retail Media incrementality report

Want to know if your retail media budget is driving real growth?

Request your free Retail Media Incrementality Report and an expert will walk you through a detailed analysis of your keywords, incremental value, and share of voice, to unlock your best possible ROAS.

You'll get:

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Your Incrementality Report
Share of voice menu icon
Incremental ROAS and Share of Voice for top keywords
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Specific Ad changes needed to improve return on spend

Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Sample Incrementality Report

Here's the analysis you can't miss

The incrementality report will provide recommendations across your brand(s) to highlight key media spend opportunities

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  • Avoid cannibalizing organic sales
  • Invest in high-incrementality and value terms
  • Grow clicks on static or shrinking budgets
Retail Media Management

Learn more about our Retail Media Management solution

Drive Incremental Sales Growth with shelf-driven retail media performance.

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  • AllyAI: Automated Execution
  • Expert Managed Services
  • Unified Sales, Shelf & Media Intelligence
Benefits

True sales growth powered by built-in shelf

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Our agency would show us great ROAS but they were just bidding on terms we already have great organic SOV.

Unified shelf media showing multiple shelves side by side with an arrow pointing to the right.
Unified Shelf & Media
iRoaS performance, shelf aware
AI optimization for B2B ecommerce analytics on CommerceIQ platform.
AI Optimization
24x7 bid performance
Retail media expertise for B2B ecommerce analytics on CommerceIQ platform.
Retail Media Expertise
Strategic guidance, customized support
Automated reports feature on CommerceIQ platform for B2B ecommerce analytics
Automated Reports
1-click branded presentations
Unified Shelf & Media

Drive true incremental lift

Only a unified retail media and digital shelf enables real-time keyword tracking to drive incremental sales.

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  • iRoaS performance
  • Real-time keyword level tracking
  • Continuous shelf monitoring
AI Media Optimization

Automate for performance

Ally for Retail Media processes 50+ shelf-aware signals instantly to ensure you make the most efficient bid and budget decision every single time.

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  • 50+ shelf-aware signals
  • Automated bids & budget pacing
  • Performance dashboards
Retail Media Expertise

Rely on experts, powered by AI.

Experienced media strategists that provide strategic guidance and personalized attention, while AI executes cost efficiently.

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  • Top tier media experts
  • Strategic guidance
  • Customized support
Automated Reports

Streamline your WBRs

Get branded, executive ready presentations with analysis and recommendations - with one click.

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  • Branded Powerpoint Presentations
  • Configurable to your needs
  • Performance Insights
Case Study

Measurable Retail Media results

Retail Media Management helps brands move beyond vanity metrics: driving truly incremental sales, smarter spend allocation, and measurable efficiency gains across the world's largest retailers.

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Health & Supplements
$1MM+
Incremental revenue in Q4
Beauty
+77%
Total sales growth
Grocery
+44%
Ad Sales growth, with 24% lower CPC
Impact

Typical ROI seen by customers

75%
Growth in Ad Sales
-12.8%
CPC Reduction
+55%
Incremental Returns
50+
signals for iROAS Optimization
Testimonials

Proven impact across global brands

Real stories from teams who streamlined their workflow and delivered more with less

Reckitt
Jennifer Wronski
Sales Team Lead · Reckitt
Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity.
Spectrum Brands
Steve Daigh
Senior Director of Ecommerce · Spectrum Brands
We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business.
Bayer
Stephen Mischel
Ecommerce Sales Team Lead · Bayer
CommerceIQ has enabled my team to operate at the pace needed to win in the market. Issues that would take weeks to identify are now being flagged and resolved on the same day.
Reckitt
Jennifer Wronski
Sales Team Lead · Reckitt
Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity.
Spectrum Brands
Steve Daigh
Senior Director of Ecommerce · Spectrum Brands
We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business.
Bayer
Stephen Mischel
Ecommerce Sales Team Lead · Bayer
CommerceIQ has enabled my team to operate at the pace needed to win in the market. Issues that would take weeks to identify are now being flagged and resolved on the same day.

Ready to master retail media?

Get expert strategy and AI-powered scale, without adding to your team's workload.

FAQ

All you need to know

Find quick answers to common questions about our products, services, and policies. If you need more help, our team is here to assist you.

Have more questions?Explore FAQs
What is a Retail Media Incrementality Report?

A Retail Media Incrementality Report measures whether your paid media spend is driving truly new sales — or simply capturing revenue you would have earned organically. CommerceIQ analyzes your keyword-level data to separate incremental wins from cannibalized organic sales.

The result is a clear picture of where to invest more, where to cut waste, and which keywords are actually growing your business.

How does CommerceIQ measure incrementality?

CommerceIQ uses a combination of organic share of voice, paid share of search, and keyword-level conversion data to calculate true incremental revenue per keyword. The platform identifies where paid spend overlaps with strong organic positions — those are your cannibalization risks.

Keywords with low organic share but high purchase intent are flagged as high-incrementality opportunities where additional spend will generate net-new revenue.

How long does it take to get the report?

After submitting your request, a CommerceIQ expert will reach out within one business day to gather your brand details and retailer data access. The full analysis is typically delivered within 3–5 business days.

The report is personalized to your specific catalog, keywords, and retailer mix — not a generic template.

Which retailers does the incrementality analysis cover?

CommerceIQ supports analysis across Amazon, Walmart, Target, Kroger, and other major retail media networks. Coverage depends on which retailer data you can share during onboarding.

The platform is built to work across the full omnichannel retail landscape, so even if you start with one retailer, the methodology applies across your entire portfolio.

Is this report only for brands already using CommerceIQ?

No — the Retail Media Incrementality Report is available to any brand, regardless of whether you're currently a CommerceIQ customer. It's designed to give you an honest, data-driven view of your current retail media performance.

If the findings reveal significant opportunities, a CommerceIQ expert will walk you through how the platform can help you act on them at scale.